Ikea’s Billy bookcases, Poang chairs and Kallax shelves can be seen in real homes around the world, but they now have a place in the fictional living rooms of “The Simpsons,” “Stranger Things” and “Friends.”
In the “Real Life Series” campaign running in the United Arab Emirates, Ikea, along with agency Publicis Spain, recreated iconic living rooms from each of the popular shows with only its own products.
The campaign leverages the pop culture references with the aim to be relevant to all cultures, since the UAE is largely populated by expat families from all over the globe.
“We brought to life the iconic living rooms of the most beloved families of all times, through tons of furniture combinations in lots of different styles and sizes – and at affordable prices. We’ve grouped all the products for each room for you, so it’s easy to recreate what you see here in your own home. Take a look and make your living room iconic with IKEA.”
A living room is not just a place for families to get together and watch TV, it’s a place to share happy moments and have fun.
And fun is what this room is all about. Combine new colourful and playful patterns and brighten-up your living room with your functional and favourite IKEA furniture pieces.
Whether you share the same surname or just each other’s companies on a regular basis. Family for IKEA goes beyond the traditional definition.
And we also have rooms far from traditional to match that. Mix and match styles, throw some color in and build a comfy, flexible, friend-magnet living room to enjoy with your favourite people in the world.
Every living room tells a story of the family who lives there. And this one is not afraid to tell it out loud.
So let your furniture do the talking.
You can express your family’s romantic with a colourful string of lights or brag about your great book collection, perfectly organized on our display cases.
Whatever your family loves, you’ll find a way to show it at IKEA.
Source: Design You Trust